How Much Is A New Rolex Jubilee Bracelet

by Barbara Wilson

The Rolex Jubilee strap is an iconic feature of the renowned Swiss watchmaker’s design, originally introduced in 1945 to mark the 40th anniversary of Rolex. Specifically designed for the Datejust series, the Jubilee strap quickly became synonymous with luxury and elegance, distinguishing itself from other watch bracelets with its unique five-row link construction. This intricate design offers a refined aesthetic and superior comfort, hugging the wrist with a smooth and flexible fit.


The new Rolex Jubilee strap is often paired with the Oyster case, another hallmark of Rolex’s innovative watchmaking. This combination not only enhances the watch’s durability and water resistance but also elevates its overall appearance. Over the years, the Jubilee strap has been adapted to suit various Rolex models, including the GMT-Master and the Day-Date, making it a versatile choice for both classic and contemporary styles.


Factors Affecting the Price of Jubilee Strap

When considering the purchase of a new Rolex Jubilee strap, several factors can influence the overall cost. Understanding these factors can help buyers make informed decisions and ensure they select the best option to meet their needs and preferences.



One of the most significant determinants of the Jubilee strap’s price is the material used in its construction. Rolex offers Jubilee straps in a range of materials, each with its own price point:

  • Steel: The most common and affordable option, stainless steel Jubilee straps offer durability and a sleek, modern look. They are often used with Rolex’s entry-level and mid-range models.
  • Gold: Straps made from yellow gold or white gold are considerably more expensive due to the precious metal’s intrinsic value. These straps are typically found on higher-end models and special editions.
  • Two-Tone (Rolesor): Combining stainless steel with gold, two-tone Jubilee straps offer a balance of luxury and practicality. These straps feature gold in the center links and steel on the outer links, creating a striking contrast that appeals to many buyers.


Jubilee straps are available in various sizes to accommodate different wrist circumferences and watch cases. The size of the strap can affect its price, with larger sizes generally costing more due to the additional materials required.


Rolex offers several styles of Jubilee straps, each with unique features and price points:

  • Classic Jubilee Strap: The original design with five rows of links and a folding clasp. This style is often preferred for its traditional look and ease of use.
  • New Jubilee Strap: An updated version featuring five rows of links with an Oysterclasp, known for its enhanced security and reliability. This modern design typically commands a higher price due to its improved functionality.


The authenticity of the strap is another crucial factor. Genuine Rolex straps are more expensive than third-party alternatives due to the brand’s reputation for quality and craftsmanship. Buyers should be wary of counterfeit products, which can be tempting due to their lower prices but often lack the durability and precision of original Rolex straps.

Price Reference for New Jubilee Watch Straps

Providing a general price range for new Rolex Jubilee straps can help potential buyers gauge their budget and make informed decisions. It’s important to note that prices can vary based on region, market conditions, and availability.

Steel Jubilee Watch Strap

A new stainless steel Jubilee strap typically costs around $1,200 to $1,500. This price range reflects the material’s affordability while still maintaining Rolex’s high standards of quality and design.

Gold Jubilee Watch Strap

For those seeking a more luxurious option, gold Jubilee straps can range from $7,000 to $15,000, depending on the type of gold used (yellow, white, or Everose). The higher price is justified by the intrinsic value of gold and the intricate craftsmanship involved in creating these straps.

Two-Tone Jubilee Watch Strap

Two-tone Jubilee straps, combining stainless steel and gold, usually fall in the mid-range price category, costing between $4,000 and $7,000. This option offers a blend of luxury and practicality, appealing to a wide range of buyers.

These price estimates are based on current market trends and can vary depending on specific factors such as the model of the watch, the condition of the strap, and regional market differences.

Purchase Suggestions

When purchasing a Rolex Jubilee strap, it is crucial to choose reputable sources to ensure authenticity and quality. Here are some recommended channels for acquiring a new Jubilee strap:

Rolex Authorized Dealers

Buying from an authorized Rolex dealer guarantees that you are purchasing a genuine product. These dealers have direct relationships with Rolex and adhere to strict standards of quality and customer service. They can also provide warranties and after-sales support, adding an extra layer of assurance for buyers.

Reliable Second-Hand Watch Dealers

For those looking for a more affordable option, purchasing from a trusted second-hand dealer can be a viable alternative. Reputable dealers thoroughly inspect and authenticate their products, offering peace of mind to buyers. It’s essential to research and choose dealers with positive reviews and a solid reputation in the watch community.

Verifying Material, Size, and Style

Before finalizing a purchase, buyers should carefully verify the material, size, and style of the Jubilee strap to ensure it meets their requirements. This includes checking for hallmarks and serial numbers that confirm the strap’s authenticity and matching the strap’s specifications with the intended watch model.

See Also: How Much Is A New Rolex Yacht Master

Other Information

Care and Maintenance of Rolex Jubilee Watch Straps

Proper care and maintenance can extend the lifespan of a Rolex Jubilee strap and keep it looking its best. Here are some tips for maintaining your strap:

  • Regular Cleaning: Use a soft cloth and mild soapy water to clean the strap regularly, removing dirt and oils that can accumulate over time. Avoid using harsh chemicals that can damage the metal.
  • Inspection: Periodically inspect the strap for signs of wear or damage, especially around the links and clasp. Address any issues promptly to prevent further deterioration.
  • Professional Servicing: Consider having your watch and strap serviced by a professional Rolex technician. They can perform detailed cleaning and maintenance, ensuring that all components are in optimal condition.

Interesting Anecdotes About Jubilee Watch Straps

The Jubilee strap has a rich history and has been associated with many significant moments in Rolex’s legacy. For example, the Jubilee strap was introduced alongside the Datejust, the first wristwatch with an automatically changing date function, marking a major milestone in horological innovation. Over the decades, the Jubilee strap has graced the wrists of numerous celebrities and influential figures, further cementing its status as a symbol of luxury and sophistication.

Additionally, the Jubilee strap’s design has remained relatively unchanged since its introduction, a testament to its timeless appeal and enduring popularity. This consistency in design reflects Rolex’s commitment to tradition and excellence, qualities that have made the brand a leader in the luxury watch industry.

In conclusion, the Rolex Jubilee strap is a distinctive and highly sought-after accessory that enhances the elegance and functionality of Rolex watches. Its price can vary based on factors such as material, size, style, and authenticity. By choosing reputable purchasing channels and properly maintaining the strap, buyers can enjoy the enduring beauty and comfort of a Rolex Jubilee strap for years to come.


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