How Much Does A New Generation Rolex Cost

by Barbara Wilson

When discussing the cost of a new generation Rolex, it is essential to clarify what is meant by “new generation.” This term can refer to various interpretations within the Rolex lineup:


Latest Series of Rolex: This includes newly launched models such as the latest versions of the Oyster Perpetual, Submariner, and Daytona.


Latest Model of a Specific Series: Referring to the most recent updates in a specific series like the newest Submariner or Daytona models.


New Models Released by Rolex in Recent Years: This encompasses models released in the past few years, not necessarily the most current, but still considered modern additions to the Rolex collection.


Understanding these distinctions helps in navigating the various price points and offerings within the Rolex brand.

Prices of Different New Generation Rolex Watches

The prices of new generation Rolex watches vary significantly based on the series and specific models. To provide a comprehensive overview, we can categorize them into three primary price ranges: entry-level, mid-range, and high-end.

Entry-Level: Oyster Perpetual Series

The Oyster Perpetual series is often considered the entry point into the world of Rolex. These watches are celebrated for their simplicity, robustness, and timeless design.

Price Range: Approximately $4,000 to $7,000.

Notable Models:

    • Oyster Perpetual 36: Around $5,600.
    • Oyster Perpetual 41: Approximately $5,900.

Mid-Range: Submariner Series

The Submariner series is iconic and highly sought after for its durability, water resistance, and versatile design. These watches are popular among both divers and everyday wearers.

Price Range: Approximately $7,000 to $12,000.

Notable Models:

    • Submariner No Date: Around $8,100.
    • Submariner Date: Approximately $9,150.

High-End: Daytona Series

The Daytona series is renowned for its chronograph functions and association with motorsports. These watches are considered luxury items and often come with a higher price tag.

Price Range: $12,000 and above.

Notable Models:

    • Daytona Stainless Steel: Around $13,150.
    • Daytona Yellow Gold: Approximately $34,650.

Factors Affecting the Price of New Generation Rolex Watches

Several factors contribute to the pricing of new generation Rolex watches, making them one of the most sought-after luxury watch brands in the world.


The material used in a Rolex watch significantly impacts its price. Rolex offers watches in a variety of materials including stainless steel, gold, platinum, and combinations of these materials (Rolesor).

  • Stainless Steel: Typically the most affordable material. For example, the steel model of the Oyster Perpetual series is generally lower in price.
  • Gold: Watches made from gold, such as the Submariner with a gold case, are higher in price due to the value of the material.
  • Platinum: Among the most expensive, platinum models, like certain Daytona versions, command a premium price.


The complexity and type of functions a Rolex watch offers also affect its price. Watches with more sophisticated mechanisms and additional functionalities tend to be more expensive.

  • Basic Functions: Watches like the classic Submariner without a date function are on the lower end of the price spectrum within their series.
  • Advanced Functions: Models featuring chronograph functions, such as the Daytona, or additional complications like the Sky-Dweller with dual time zones and annual calendar, are priced higher.


The style of a Rolex watch, including whether it is a classic model or a limited edition, also influences its price.

  • Classic Models: These are usually priced lower than limited editions. For instance, a classic model of the Daytona series is generally less expensive.
  • Limited Editions: These models are often higher in price due to their rarity and unique features, making them highly coveted among collectors.

Market Situation

Market conditions, including supply and demand dynamics and brand popularity, play a crucial role in determining the price of Rolex watches.

  • Market Demand: High demand for certain models can drive up prices. For example, the Daytona often has a long waiting list, which increases its market value.
  • Brand Popularity: Rolex’s reputation and brand strength contribute to its watches maintaining and even appreciating in value over time.

Other Purchase Information

When purchasing a new generation Rolex, it is essential to consider reliable purchase channels and authenticity checks.

Purchase Channels

  • Official Website: The most secure way to purchase a Rolex is through the official Rolex website, where you can browse the latest models and make a direct purchase.
  • Authorized Dealers: Rolex has an extensive network of authorized dealers worldwide. Buying from these dealers ensures you are getting a genuine product with a valid warranty.
  • Reputable Resellers: For those looking to purchase pre-owned or vintage models, reputable resellers can offer authentic Rolex watches, often with certification and a history of the watch’s provenance.

Avoiding Fakes

Counterfeit Rolex watches are prevalent, and it is crucial to be vigilant to avoid purchasing a fake. Here are some tips:

  • Check the Serial Number: Authentic Rolex watches have a unique serial number engraved on the watch. Verify this number through official Rolex channels or trusted verification services.
  • Inspect the Movement: Rolex watches have smooth, precise movements. A ticking movement is a clear sign of a counterfeit.
  • Examine the Details: Authentic Rolex watches have impeccable craftsmanship. Look for signs of poor workmanship, such as uneven lettering or incorrect logos.
  • Request Documentation: Ensure the seller provides all original documentation, including the warranty card and receipts.

Recommended Related Resources

For further information and insights on Rolex watches, consider exploring the following resources:

  • Rolex Official Website: The best source for accurate information on the latest models, pricing, and authorized dealers.
  • Watch Forums: Communities like Rolex Forums and Watchuseek offer valuable discussions, reviews, and advice from experienced watch enthusiasts.
  • Professional Watch Review Websites: Websites such as Hodinkee, WatchTime, and aBlogtoWatch provide in-depth reviews, industry news, and expert opinions on Rolex and other luxury watches.

See Also: How Much Is A Fully Iced Out Rolex

Sample Content

To summarize the price range of new generation Rolex watches and the factors influencing their cost:

Price Range of New Generation Rolex Watches

Entry Level:

Oyster Perpetual Series: $4,000 to $7,000.

      • Example: Oyster Perpetual 36 – $5,600.
      • Example: Oyster Perpetual 41 – $5,900.


Submariner Series: $7,000 to $12,000.

      • Example: Submariner No Date – $8,100.
      • Example: Submariner Date – $9,150.


Daytona Series: $12,000 and above.

      • Example: Daytona Stainless Steel – $13,150.
      • Example: Daytona Yellow Gold – $34,650.

Factors Affecting the Price


    • Steel models are lower in price.
    • Gold and platinum models are higher in price.


    • Basic models without additional functions are lower in price.
    • Models with advanced functions, such as chronographs, are higher in price.


    • Classic models are generally more affordable.
    • Limited edition models command higher prices.

Market Situation:

    • High demand and brand popularity can drive up prices.

Purchase Advice

Recommended Channels:

    • Buy from the Rolex official website or authorized dealers.
    • Reputable resellers are a good option for pre-owned models.

Avoiding Fakes:

    • Verify serial numbers.
    • Check the movement and craftsmanship.
    • Request original documentation.

By understanding the factors that influence the cost of new generation Rolex watches and knowing where to purchase them safely, buyers can make informed decisions and find the perfect Rolex to suit their style and budget.

For more detailed information and the latest updates on Rolex watches, refer to the recommended resources and stay informed about the dynamic world of luxury timepieces.


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