How Much Is A New Rolex Datejust

by Barbara Wilson

The Rolex Datejust series, a flagship line from Rolex, is renowned for its timeless elegance and robust reliability. Introduced in 1945, the Datejust was the first wristwatch to feature an automatically changing date on the dial, a groundbreaking innovation that has since become a standard in the industry. With its versatile design, the Datejust has garnered a loyal following and remains one of the most iconic timepieces in the Rolex catalog.


Rolex offers the Datejust in a variety of materials, including stainless steel, gold, and a combination of both, known as Rolesor. The watch is available in several sizes to suit different wrist preferences and comes with an array of dial colors and styles, making it suitable for both formal occasions and everyday wear. Some key models include:

  • Datejust 36mm: This classic model is perfect for most wrist sizes, offering a balanced and timeless look.
  • Datejust 41mm: A larger, more modern take on the Datejust, this model appeals to those who prefer a bolder presence on the wrist.
  • Datejust Lady 28mm: Specifically designed for women, this smaller model combines elegance and functionality.

Each of these models carries the hallmark features of the Datejust series: the Cyclops lens over the date for easy reading, the Jubilee or Oyster bracelet for comfort and style, and the Perpetual movement for precise timekeeping.


Factors Affecting the Price of the Datejust Series

When considering the purchase of a new Rolex Datejust, several factors influence the price. Understanding these variables can help prospective buyers make informed decisions and ensure they get the best value for their investment.



The model of the Datejust significantly impacts its price. Different models come with distinct features, sizes, and designs that cater to various preferences and needs. For instance, the Datejust 36mm is typically less expensive than the larger Datejust 41mm, while the Datejust Lady 28mm might appeal to those looking for a more delicate and feminine timepiece.


The material used in the construction of the Datejust plays a crucial role in determining its cost. Rolex offers the Datejust in:

  • Stainless Steel (Oystersteel): Known for its durability and resistance to corrosion, stainless steel is a popular choice for those seeking a robust yet elegant watch.
  • Gold: Available in yellow, white, and Everose (Rolex’s proprietary rose gold), gold models are often priced higher due to the precious metal’s value.
  • Rolesor (Two-Tone): Combining stainless steel with gold, Rolesor models offer a luxurious look at a relatively lower price point than full gold models.

Dial Color

The color of the dial can also affect the price of a Datejust. While standard colors like black, blue, and silver are common, more unique or limited-edition colors might come with a premium. Special finishes or patterns, such as sunburst or mother-of-pearl, can also drive up the cost.

Dial Style

The style of the dial, including the type of markers and embellishments, influences the price. Options include:

  • Roman Numerals: A classic choice that exudes elegance.
  • Arabic Numerals: Offers a more contemporary look.
  • Diamonds: Dials set with diamond hour markers or pavé diamond settings are significantly more expensive.


Beyond the date display, some Datejust models come with additional functions, such as a week display or a GMT (dual time zone) function. These added complications can increase the watch’s price due to the extra craftsmanship and engineering required.

Market Conditions

Rolex watches, including the Datejust series, are subject to fluctuations in market supply and demand. Economic conditions, currency exchange rates, and the availability of specific models can all influence prices. Limited availability or high demand for certain configurations may result in higher prices in the secondary market.

New Rolex Datejust Series Price Reference

To provide a comprehensive understanding of the pricing for new Rolex Datejust watches, here are some price references based on the latest information from the Rolex official website and other reputable sources. Note that these prices are approximate and can vary depending on the region, market conditions, and dealer policies.

Datejust 36mm

  • Stainless Steel (Oystersteel): Approximately $7,500 USD
  • Rolesor (Two-Tone Stainless Steel and Gold): Approximately $11,000 USD
  • Yellow Gold: Approximately $22,000 USD

Datejust 41mm

  • Stainless Steel (Oystersteel): Approximately $8,000 USD
  • Rolesor (Two-Tone Stainless Steel and Gold): Approximately $12,500 USD
  • Yellow Gold: Approximately $23,500 USD

Datejust Lady 28mm

  • Stainless Steel (Oystersteel): Approximately $7,000 USD
  • Rolesor (Two-Tone Stainless Steel and Gold): Approximately $10,500 USD
  • Yellow Gold: Approximately $21,000 USD

These prices are sourced from the Rolex official website and reflect the general range for new Datejust models. It’s important to remember that actual prices may vary based on specific configurations, dealer markups, and regional differences.

See Also: How Much Is A New Rolex Yacht Master

Purchase Suggestions

When purchasing a new Rolex Datejust, it is crucial to ensure authenticity and value. Here are some tips to help you make a wise purchase:

Rolex Authorized Dealers

Buying from an authorized Rolex dealer guarantees that you are getting an authentic watch with a full warranty. Authorized dealers are vetted by Rolex and provide the best assurance of quality and service. You can find a list of authorized dealers on the Rolex official website.

Verify Model, Material, and Price

Before making a purchase, carefully verify the watch model, material, and price. Ensure that the specifications match what you are looking for and that the price is consistent with the market range. Be wary of deals that seem too good to be true, as they might be counterfeit or stolen watches.

Avoiding Counterfeits

Counterfeit Rolex watches are prevalent in the market, and distinguishing them from genuine ones can be challenging. To avoid buying a fake, look for these key indicators of authenticity:

Serial and Model Numbers: Genuine Rolex watches have finely engraved serial and model numbers, while counterfeits often have poorly executed or incorrect engravings.

Cyclops Lens: The Cyclops lens over the date should magnify the date by 2.5 times. Many counterfeits fail to replicate this correctly.

Movement: Authentic Rolex watches use high-quality automatic movements. Counterfeits often have inferior movements that can be identified by their ticking second hand, whereas genuine Rolex movements have a smooth, sweeping second hand.

Trusted Secondary Market Sellers

If you are considering purchasing a pre-owned Rolex Datejust, buy from trusted sellers in the secondary market. Reputable dealers often provide a guarantee of authenticity and may offer their own warranty. Look for dealers with good reviews and a solid track record in the industry.


The Rolex Datejust series is a timeless and versatile collection that offers a range of models to suit different tastes and occasions. From the classic 36mm to the modern 41mm and the elegant Lady 28mm, there is a Datejust for everyone. Understanding the factors that influence the price, such as model, material, dial color, and style, can help you make an informed decision when purchasing a new Datejust.

Prices for new Rolex Datejust watches vary based on these factors and market conditions, so it’s essential to do your research and buy from reputable sources. Whether you choose to purchase from an authorized dealer or a trusted secondary market seller, verifying the watch’s authenticity and specifications will ensure that you get the best value for your investment.

By following these guidelines, you can confidently navigate the process of buying a new Rolex Datejust and enjoy the timeless elegance and reliability that this iconic watch offers.


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