Apple has announced a new collection in support of LGBTQ+ communities ahead of Pride Month. Continuing its annual tradition, the tech giant is releasing a redesigned Pride Edition Sport Band and matching digital designs.
The 2025 Pride Edition Sport Band features rainbow-colored stripes, each individually hand-assembled and compression-molded. Apple says the process results in slight variations, making each band unique. This design choice aims to reflect the individuality within the LGBTQ+ community.
Similar to the Black Unity bands introduced earlier this year, the Pride Edition band emphasizes both style and symbolism.
The band is now available to order for $49 in the U.S. It comes in 40mm, 42mm, and 46mm sizes, with options in S/M and M/L lengths. It will be available in Apple Store locations starting next week.
Apple will also launch a new Pride Harmony watch face and matching wallpapers for iPhone and iPad. These will arrive in upcoming software updates: watchOS 11.5, iOS 18.5, and iPadOS 18.5.