What Rolex Should I Invest In

by Barbara Wilson

When it comes to investing in luxury watches, Rolex stands out as a brand that combines prestige, quality, and potential for significant returns. However, not all Rolex watches are created equal in terms of investment potential. This guide will help you understand which Rolex models are worth investing in, based on factors such as investment value, rarity, demand, retention rate, condition, and historical significance. Based on the latest market analysis, we will also highlight specific Rolex models that are considered excellent investments in 2023.


Investment Value: Understanding the Long-term Potential

Investing in a Rolex watch is akin to investing in art or real estate. You need to consider the long-term potential of the timepiece. Watches that have historically increased in value over time are the best candidates for investment.


Historical Performance

Rolex watches have a track record of appreciating in value. Models like the Rolex Daytona, particularly the Paul Newman Daytona, have shown tremendous appreciation over the years. Collectors and investors look for watches that have shown consistent growth in the past as an indicator of future performance.


Examples of High Investment Value

  • Rolex Daytona 116500LN: Known for its robust demand and limited supply, this model has seen significant appreciation.
  • Rolex GMT-Master II 16710: This model, particularly with the “Pepsi” bezel, has shown remarkable value growth over the years.

Rarity: The Appeal of Limited Editions

Rarity is a crucial factor in determining the investment potential of a Rolex watch. Models that were produced in limited quantities or have been discontinued often become highly collectible.


Limited Production Models

Limited production runs create scarcity, which in turn drives up demand and value. Models like the Rolex Sea-Dweller “Double Red” (Ref. 1665) are perfect examples of how rarity can boost a watch’s value.

Discontinued Models

Discontinued models can also see a surge in value. For instance, the Rolex Submariner 16610LV “Kermit” saw a significant price increase after it was discontinued.

Demand: Riding the Market Waves

Market demand plays a significant role in determining the value of a Rolex watch. Watches with strong market demand are likely to appreciate in value over time.

Popular Models

Some Rolex models have a strong following due to their design, functionality, or association with notable personalities. The Rolex Submariner and Daytona are two such examples. These models have a broad appeal and a strong secondary market.

Celebrity Endorsements

Watches endorsed or worn by celebrities often see an increase in demand. The Rolex Day-Date, known as the “President,” gained immense popularity partly due to its association with U.S. presidents and other prominent figures.

Retention Rate: Holding Their Value

Retention rate refers to how well a watch maintains its value over time. Rolex watches are known for their excellent retention rates, making them a solid investment choice.

Iconic Designs

Watches with iconic designs, such as the Rolex Submariner or the GMT-Master, tend to retain their value well. These designs have stood the test of time and remain highly sought after.

Robust Secondary Market

The robust secondary market for Rolex watches ensures that their value remains high. Platforms like Chrono24 and WatchBox facilitate the buying and selling of pre-owned Rolex watches, ensuring liquidity for investors.

Condition: The Key to High Returns

When investing in watches, condition is paramount. Watches that are intact, original, and in excellent condition are more valuable.

Mint Condition

Watches in mint condition, especially those with original boxes and papers, command higher prices. It’s essential to look for watches that have been well-maintained and have minimal signs of wear.

Original Parts

The presence of original parts significantly boosts a watch’s value. Replaced parts or modifications can diminish the investment potential of a Rolex watch.

History and Story: The Allure of a Rich Narrative

Watches with a special history or story behind them tend to be more popular and valuable. The provenance of a watch can add to its allure and investment potential.

Historical Significance

Watches associated with significant events or personalities can see substantial value increases. For example, the Rolex GMT-Master worn by astronaut Jack Swigert during the Apollo 13 mission is highly valued.

Unique Stories

Unique stories, such as limited editions created to commemorate special events, also add to the watch’s appeal. The Rolex Daytona “Paul Newman” is a prime example, with its association to the actor and race car driver adding immense value.

See Also: How Do I Know If My Rolex Bracelet Is Real

Rolex Models Worth Investing In 2023

Based on the latest market analysis, the following Rolex watch models are considered worth investing in 2023:

Rolex GMT-Master II Ref. 16710

Produced from 1989 to 2007, the Rolex GMT-Master II Ref. 16710 is highly valued for its versatility and historical significance. It was the last model with an aluminum bezel, and its various bezel options, including the “Pepsi,” “Coke,” and all-black versions, make it a collector’s favorite.

Rolex Submariner Series

The Rolex Submariner is an iconic model with several references that are highly sought after by collectors and investors. Key models include:

  • Rolex Submariner Ref. 116610LN: Known for its classic design and robustness, this model is a staple in the Rolex lineup.
  • Rolex Submariner Ref. 16610: This model is celebrated for its timeless design and historical significance.
  • Rolex Submariner Ref. 14060: A no-date version that is beloved for its simplicity and clean look.
  • Rolex Submariner Ref. 16613: This two-tone Submariner is popular for its luxurious appeal.

Rolex Daytona Ref. 116500LN

The Rolex Daytona Ref. 116500LN is one of the most sought-after models due to its association with motorsports and its limited availability. Its black ceramic bezel and white or black dial options make it a stylish and coveted piece.

Rolex Day-Date Ref. 228238

Known as the “President’s Watch,” the Rolex Day-Date Ref. 228238 is a symbol of success and prestige. Its association with influential personalities and its elegant design make it a valuable investment.

Rolex Sea-Dweller Ref. 16600

The Rolex Sea-Dweller Ref. 16600 is celebrated for its engineering prowess and deep-sea diving capabilities. Its robust design and historical significance make it a solid investment choice.

Rolex Explorer Ref. 214270

The Rolex Explorer Ref. 214270 is known for its association with mountaineering and exploration. Its sturdy design and historical roots make it a popular choice among collectors.

Rolex Milgauss Ref. 116400GV

The Rolex Milgauss Ref. 116400GV is unique for its resistance to magnetic fields, making it a favorite among scientists and engineers. Its distinctive green sapphire crystal adds to its appeal.


Investing in a Rolex watch requires careful consideration of various factors such as investment value, rarity, demand, retention rate, condition, and historical significance. By focusing on these criteria and choosing models with proven track records, investors can make informed decisions and potentially enjoy significant returns. The Rolex GMT-Master II Ref. 16710, Submariner series, Daytona Ref. 116500LN, Day-Date Ref. 228238, Sea-Dweller Ref. 16600, Explorer Ref. 214270, and Milgauss Ref. 116400GV are among the best Rolex models to invest in for 2023, offering a blend of prestige, performance, and potential for appreciation.


You may also like

Welcome to our watch website, where every second counts and style reigns supreme. Discover a treasure trove of meticulously crafted timepieces that marry form and function in perfect harmony. Our website showcases an array of designs, from minimalist elegance to bold statement pieces, ensuring there's a watch for every personality and occasion. Join us on a journey of horological fascination as we explore the world of precision engineering and timeless aesthetics.

© 2023 Copyright