How Much Is A Presidential Diamond Rolex

by Barbara Wilson

The Rolex Presidential, also known as the Rolex Day-Date, is a prestigious and iconic watch model. It has been a symbol of luxury, elegance, and exclusivity since its introduction in 1956. Known for its distinctive feature of displaying both the day of the week (in full) and the date, the Rolex Presidential has become a staple in the world of high-end horology. This watch is not just a timepiece but a statement of status and sophistication, often seen adorning the wrists of influential leaders and celebrities.


Materials and Variations

The Rolex Presidential comes in various luxurious materials, catering to different tastes and preferences. These materials include:

  • Yellow Gold: Classic and timeless, yellow gold remains a favorite among many Rolex enthusiasts.
  • White Gold: For those who prefer a more understated and elegant look, white gold is a popular choice.
  • Rose Gold: Rose gold offers a unique and modern twist, adding a touch of warmth to the classic design.

Case Sizes

The Rolex Presidential is available in different case sizes to suit various wrist sizes and preferences. The typical case sizes range from:

  • 36mm: The traditional size, often preferred by those who appreciate a classic look.
  • 40mm: A more contemporary size, catering to modern tastes for larger watches.

Dial Options

Rolex offers a variety of dial options for the Presidential, each adding a distinct personality to the watch. Some popular dial options include:

  • Champagne: A classic and elegant choice that complements the yellow gold models.
  • Silver: Sleek and sophisticated, silver dials are often paired with white gold or platinum.
  • Gold: A luxurious and harmonious choice for those who prefer a unified look with gold cases.

Bracelet Materials

The Presidential bracelet is one of the defining features of this model, known for its comfort and distinctive design. It comes in:

  • Yellow Gold
  • White Gold
  • Rose Gold

Each material offers a unique aesthetic, allowing wearers to choose according to their personal style.

Diamond-Set Versions

For those who seek an extra touch of luxury and brilliance, Rolex offers diamond-set versions of the Presidential watch. These versions can feature diamonds on the bezel, dial, or even both, making them highly sought after by collectors and enthusiasts.

Bezel Options

  • Fluted Bezel: A classic choice, often found in traditional models.
  • Diamond-Set Bezel: For those who want their watch to sparkle with every glance.

Dial Options

  • Diamond Hour Markers: Subtle yet luxurious, diamond hour markers add a refined touch.
  • Fully Paved Dials: For maximum brilliance, fully paved diamond dials are available.


The exact cost of a Rolex Presidential (Day-Date) depends on various factors, including materials, condition, and additional features such as diamond settings. Here’s a breakdown of the pricing:

Standard Models

  • Brand-New: A brand-new Rolex Presidential typically starts at around $36,000 USD.
  • Pre-Owned: Pre-owned models can vary greatly in price, depending on their condition and rarity.

Diamond-Set Versions

Diamond-set versions of the Rolex Presidential can be significantly more expensive due to the additional cost of the diamonds and the craftsmanship involved. Prices for these models can range widely based on the number and quality of the diamonds used.

Where to Buy

When purchasing a Rolex Presidential, especially a diamond-set version, it’s crucial to buy from reputable sources to ensure authenticity and quality.

Authorized Rolex Dealers

Authorized Rolex dealers offer new Rolex Presidential watches, providing the assurance of authenticity and warranty.

Reputable Watch Retailers

Trusted watch retailers, both online and physical stores, offer a wide range of new and pre-owned Rolex Presidential watches. Websites like Bob’s Watches specialize in vintage, used, and new Rolex watches, ensuring a safe and reliable purchase experience.

Examples of Current Listings

To give you an idea of the pricing and availability of different Rolex Presidential models, here are some examples of current listings:

  • Rolex Day-Date 40mm with a Fluted Bezel: Yellow gold, champagne baguette diamond dial, and Presidential band, priced around $46,500.
  • Rolex Day-Date 40mm in Rose Gold: Featuring an olive green dial, priced around $52,995.
  • Rolex Day-Date 36mm in White Gold: With a silver dial, priced around $17,700.
  • Rolex Lady-Datejust President: Yellow gold with a champagne diamond dial, priced around $9,595.

Detailed Analysis of Rolex Presidential Diamond Models

Historical Significance

The Rolex Presidential, particularly the Day-Date, holds a significant place in the history of horology. It was the first wristwatch to display the day of the week spelled out in full. This innovation, coupled with the watch’s timeless design, has made it a favorite among presidents, leaders, and influential figures worldwide.

Design and Craftsmanship

Rolex is renowned for its meticulous craftsmanship and attention to detail. Each Rolex Presidential is a testament to this commitment, featuring:

  • Precision Engineering: The movement of the Rolex Presidential is crafted to ensure accurate timekeeping.
  • Luxurious Materials: The use of high-quality materials such as gold and diamonds adds to the watch’s prestige.
  • Iconic Design: The design elements, such as the fluted bezel and the President bracelet, are instantly recognizable and exude luxury.

Investment Value

Investing in a Rolex Presidential, especially a diamond-set model, is not just about owning a luxury watch. It’s also about making a sound investment. Rolex watches, particularly the Day-Date models, have a history of retaining and even appreciating in value over time. Factors that contribute to their investment value include:

  • Rarity: Limited production and high demand make these watches rare and valuable.
  • Condition: Well-maintained watches in good condition tend to fetch higher prices.
  • Historical Significance: Models with a rich history or notable previous owners can command premium prices.

Popular Models and Their Features

Rolex Day-Date 40mm

  • Material: Available in yellow gold, white gold, and rose gold.
  • Dial: Options include champagne, silver, and diamond-set dials.
  • Bezel: Choices include fluted or diamond-set bezels.
  • Bracelet: The iconic President bracelet, known for its comfort and elegance.

Rolex Day-Date 36mm

  • Material: Similar material options as the 40mm version.
  • Dial: Various dial options, including diamond-set variants.
  • Bezel: Available with fluted or diamond-set bezels.
  • Bracelet: The classic President bracelet.

Collectibility and Future Trends

The Rolex Presidential’s collectibility is bolstered by its association with power and prestige. Collectors are always on the lookout for unique models, limited editions, and watches with historical significance. Trends in the watch industry suggest that:

  • Diamond-Set Models: These will continue to be highly sought after due to their rarity and brilliance.
  • Vintage Models: Older models in good condition are becoming increasingly valuable.
  • Customization: Personalized and customized Rolex watches are gaining popularity among collectors.


The Rolex Presidential (Day-Date) remains one of the most coveted timepieces in the world. Its blend of luxury, precision, and historical significance makes it a timeless investment. Whether you’re a seasoned collector or a first-time buyer, the allure of the Rolex Presidential, especially the diamond-set versions, is undeniable. As the market for luxury watches continues to evolve, the Rolex Presidential stands out as a symbol of elegance, power, and enduring value.


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