In a dynamic move to steer Bremont into new horizons, CEO Davide Cerrato has unveiled a compelling vision for the iconic U.K. watchmaker, known for its deep-rooted connection with aviation. Emphasizing a strategic shift toward a broader theme of “adventure exploration,” Cerrato aims to elevate Bremont’s appeal across diverse terrains, from sky to land and sea.
Cerrato’s rich expertise, acquired through his tenure with prestigious brands including Tudor, Montblanc, and Panerai, positions him as a formidable force in bolstering Bremont’s brand presence and product innovation. Fueled by a passion for captivating storytelling through timepieces, he envisions a trajectory that transcends geographical boundaries, catering to a global audience with an affinity for exploration and adventure.
A highlight of this strategic direction is the recent relaunch of Bremont’s Supermarine dive watch collection, showcasing the brand’s commitment to precision and durability. The revamped 40mm Supermarine S302 GMT collection, featuring striking designs such as the green and blue aluminum bezel, exemplifies Cerrato’s dedication to enhancing legibility and functionality, with a firm focus on delivering exceptional performance even in the most demanding environments.
Notably, Bremont’s foray into the depths of the ocean is exemplified by the limited-edition Supermarine Ocean, a testament to the brand’s dedication to environmental conservation, in collaboration with renowned free divers Ocean Ramsey and Juan Oliphant.
Cerrato’s strategic vision also underscores Bremont’s pivotal role in reviving British mechanical watchmaking, epitomized by the milestone achieved in 2021 with the introduction of the ENG300 movement series. With a dedicated manufacturing line for machining base components and a state-of-the-art assembly facility dubbed “the Wing” in Henley-on-Thames, England, Bremont has succeeded in resurrecting mechanical watch production on a scale unseen in Britain for half a century.
With a firm eye on expansion, particularly in the U.S. and Middle Eastern markets, Cerrato’s leadership is poised to propel Bremont into an era of global recognition, where each timepiece embodies the spirit of adventure and resonates with watch aficionados across diverse cultures and landscapes.
