Combining Scandinavian Elegance with Global Inspiration, Three Brothers Launch Their Mechanical Timepiece
Waldor & Co., the Swedish watch brand that has captivated 70,000 customers in over 110 countries with their elegant yet affordable watches and accessories, is breaking new ground. Founded in 2012 by the Christensson brothers – Mikael, Andreas, and Johan – the brand is unveiling its inaugural automatic timepiece, the Continual 39 Amalfi, a testament to their unwavering commitment to the art of timekeeping and design.
This trio of siblings shares a deep connection with the picturesque fishing village of Bovallstrand on the Swedish west coast, where they spent their childhood summers. It’s this idyllic setting that continues to be their source of creative inspiration, the place where their passion for timekeeping and design was nurtured.
Waldor & Co. has carved a niche for itself in crafting contemporary watches and jewelry that stand the test of time. It’s only fitting that their collection now includes a mechanical masterpiece. Drawing from their Swedish heritage and their exposure to diverse global cultures, Waldor & Co.’s designs beautifully blend Scandinavian minimalism with the warmth of Southern European aesthetics.
The Continual 39 Amalfi exemplifies this fusion of styles. The watch features white Roman numerals set against a sleek black backdrop, complemented by distinctive leaf-shaped hour and minute hands. The smooth, rhythmic motion of the seconds hand is powered by the reliable Miyota 9093 caliber, visible through a sapphire crystal caseback. Operating at a modern frequency of 4Hz (28,800vph) with a power reserve of 42 hours, the watch is equipped with a self-winding system.
Crafted from 316L steel, the 39mm-wide case and Milanese-style mesh bracelet boast rhodium plating. The case’s graceful lugs and layered bezel add to its refined proportions, while the curved mineral glass front is treated with an anti-reflective coating for enhanced legibility in various lighting conditions. The versatile 20mm lugs can be paired with either a black leather strap featuring contrast stitching or the mesh bracelet, offering endless customization possibilities with third-party straps.
At the heart of Waldor & Co. lies their strong connection with customers, who play a pivotal role in shaping the brand. Valuable feedback from customers fuels the brothers’ creativity and permeates every aspect of their business, from product development to continuous improvement. Their philosophy is clear: “We do not settle for good enough; we look at improvement as a neverending process without a final destination. Our focus lies in creating products that endure over time, both in terms of design and durability. We obsess over perfecting every piece, one by one.”
The Waldor & Co. Continual 39 Amalfi is competitively priced at €659, inclusive of taxes and free shipping. Buyers have the choice of either a genuine leather strap or a mesh bracelet, and each watch comes with a 2-year international warranty. For more details, visit the brand’s website and explore their remarkable timepieces.
Waldor & Co.’s Continual 39 Amalfi represents not just the evolution of a watch brand but the realization of a creative vision that draws from the beauty of Bovallstrand and the diverse cultures of the world. It’s a watch that celebrates craftsmanship, heritage, and the enduring connection between creators and their customers.
