Jennifer Lawrence, the renowned Academy Award-winning actress and a symbol of timeless elegance, has taken on a new role as the “Ambassador of Elegance” for Swiss watchmaker Longines. In a recent interview, Lawrence expressed her enthusiasm for the partnership, highlighting the brand’s rich history and creative spirit.
Speaking from her Midtown Manhattan hotel room, Lawrence shared her admiration for Longines: “I love a brand that’s conceptual and creative. You obviously have to like what they make and how they work, and the partnership with Longines has been really effortless. I love their watches.”
Jennifer Lawrence’s journey into the world of watches was influenced by her husband, Cooke Maroney, and his family, who introduced her to the art of collecting timepieces. Reflecting on this, Lawrence recounted a sentimental gift she received upon her marriage: “When my husband and I got married, my brother-in-law gave me a watch that their father gave him when they were younger. It was such a sentimental, amazing gesture, and ever since then my love for watches grew from there.”
Now, Lawrence has embraced her role as the face of Longines’s latest women’s timepiece, the Mini DolceVita. To unveil this elegant collection, she joined Longines at a star-studded dinner at NYC’s Gotham Hall, attended by celebrities like Olympic alpine skier Mikaela Shiffrin, supermodel Barbara Palvin, and international VIPs from around the world.
Lawrence enthusiastically introduced the Mini DolceVita: “I’m thrilled to present the Mini DolceVita tonight alongside the Longines team. This is a timely and timeless watch, a mini but mighty piece, which expresses modern elegance. It is a celebration of elegance, which all comes down to the attitude.”
Indeed, the new Mini DolceVita collection encapsulates Longines’s well-known slogan, “Elegance is an attitude.” With meticulous attention to detail, these watches feature a rectangular-shaped case adorned with delicate diamonds, a feminine stainless steel band, a Cosmo circular dial, and painted Roman numerals with blued steel hands.
The Mini DolceVita collection offers a variety of options to suit individual styles. Six new references showcase diamonds framing the case, with four of them offering statement-making straps in ivory white, mint green, blossom pink, and serene blue. Shoppers also have the choice of five watches without diamonds, allowing for a versatile and elegant selection.
As Jennifer Lawrence embodies the essence of elegance for Longines, the Mini DolceVita collection stands as a testament to the brand’s commitment to timeless beauty and modern sophistication. With Lawrence as its ambassador, Longines continues to captivate the world with its exquisite timepieces that reflect the essence of true elegance.
