Classic Watches with Good Value Retention to Look at in 2023

by Barbara

The allure of classic watches transcends time, captivating the hearts of watch enthusiasts and collectors alike. Beyond their intrinsic beauty, iconic designs, and impeccable craftsmanship, some classic timepieces have proven to be excellent investment choices due to their exceptional value retention. In this article, we will explore three such watches that continue to shine in 2023: the Rolex Submariner, Omega Speedmaster Moonwatch, and Cartier Santos. Delving deeper into their historical significance, unique features, and enduring popularity, we will uncover the secrets behind their sustained value retention and investment potential. Furthermore, we will delve into various factors influencing the value of vintage watches, the impact of special editions and anniversaries, the role of social media in driving demand, and essential considerations for those seeking to invest in classic timepieces.


I. The Top Classic Watches with Good Value Retention:

Rolex Submariner:


Let’s face it, nothing really compares to Rolex. The crown logo is a mark of success, both for the watch owner and the brand as a whole. Owning a Rolex is achieving a milestone in life.


The Rolex Submariner is an iconic model that is instantly recognizable and enduringly reliable. The Sub was clearly built to be a diving watch, but ever since its introduction, interest in the timepiece has reached far beyond underwater adventurers. This watch is undoubtedly a classic that will remain popular and is definitely worth buying in 2023.


Pros of the Rolex Submariner: The Submariner can be worn for virtually any activity on land or at sea. It’s suitable for work and casual wear.

Cons of the Rolex Submariner: The Submariner, while not as bulky as some watches, may feel heavy and big on the wrist.

Omega Speedmaster Moonwatch:

As its name suggests, the Omega Speedmaster Moonwatch has been to the Moon and back. It was worn by the astronauts of the Apollo 11 mission, the first mission to land on the Moon. For decades, the Omega Speedmaster Moonwatch was the only watch that was approved by NASA for astronauts to wear in space. This rich history makes the Speedmaster the perfect choice for 2023 if you’re looking for a watch that will hold its value and can be worn forever.

The Speedmaster Moonwatch is a classic chronograph with three subdials and a tachymeter scale on its bezel. The watch has a black dial and bezel featuring luminescent hands and hour markers.

Pros of the Omega Speedmaster: The Speedmaster Moonwatch played an important role in one of the most outstanding moments in history. The chronograph is available on a strap or metal bracelet.

Cons of the Omega Speedmaster: Some people may not like the detailed tachymeter markings on the bezel.

Cartier Santos:

The Cartier Santos is another model with a rich history tied to aviation. Louis Cartier created the Santos for friend and pioneering aviator Alberto Santos-Dumont, the first person to fly around the Eiffel Tower in an airship. Santos-Dumont famously complained to Cartier that he couldn’t use his pocket watch when flying because he needed both hands on the controls. As they say, necessity is the mother of invention: Cartier created the now-iconic Santos wristwatch for his friend.

The Santos has a robust look, with a thick square bezel interrupted by eight visible screws, two at each corner. The model is available in many different case materials, including stainless steel and white, yellow, or rose gold. It also comes in several sizes and with your choice of a strap or metal bracelet. Of the three classic watches on this list, the Cartier Santos is the most affordable. Nevertheless, it has historically held its value quite well, even when other watch prices dropped significantly.

Pros of the Cartier Santos: Strong masculine design, high-quality Cartier craftsmanship, and a unique look that suits both casual and office attire.

Cons of the Cartier Santos: Some people don’t like square or rectangular watches, and the exposed screws may not appeal to everyone.

II. The Importance of Rarity, Condition, and Provenance in Determining the Value of Vintage Watches:

In the world of vintage watches, rarity, condition, and provenance play pivotal roles in determining a timepiece’s value. Rarity refers to the scarcity of a particular model or edition, with limited production runs often driving up demand and prices. Condition is equally crucial, as well-preserved watches with minimal wear and original components generally command higher prices. Provenance, or the documented history of a watch, can significantly impact its value, especially if it has an association with a notable figure or historical event. We will delve deeper into each of these factors, providing insights into how collectors and investors evaluate vintage watches for their investment potential.

III. The Significance of Anniversaries and Special Editions in the Watch Industry:

Anniversaries and special editions hold a unique allure in the watch industry, often fueling excitement and demand among enthusiasts. Celebrating important milestones or reimagining classic designs in limited-edition releases creates a sense of exclusivity and urgency among collectors. We will explore notable examples of anniversary and special edition watches, examining how their scarcity and historical connections contribute to their enhanced value retention. Additionally, we will discuss the role of watch collaborations with celebrities and other luxury brands, further elevating the appeal and investment potential of such timepieces.

IV. The Role of Social Media and Internet Blogs in Increasing Demand for Luxury Watches:

The advent of social media and internet blogs has revolutionized the luxury watch industry’s dynamics, offering new opportunities for brands to engage with their audience and create a thriving community of watch enthusiasts. Platforms like Instagram, YouTube, and watch-centric blogs allow manufacturers to showcase their latest releases, share behind-the-scenes insights, and cultivate a loyal following. The power of influencer marketing and user-generated content has resulted in heightened visibility and desirability for certain watches, influencing their demand and consequently their value. We will analyze the impact of social media and digital marketing on luxury watch consumption, as well as how watch enthusiasts use online platforms to exchange knowledge and build excitement around classic timepieces.

V. Recommended Tips and Considerations for Buying Watches as Investments:

Investing in luxury watches requires a thorough understanding of the market and a strategic approach. We will provide practical tips for potential investors, outlining the key considerations when choosing a watch for its investment potential. Research is paramount, as investors must familiarize themselves with the brands, models, and historical significance of the timepieces they are interested in. Authenticity and provenance must be verified through reputable sources, ensuring the watch’s legitimacy and potential for value appreciation. Furthermore, we will discuss the importance of staying informed about market trends and shifts in consumer preferences, which can help investors make informed decisions and capitalize on emerging opportunities.

VI. The Future of the Luxury Watch Market:

As the luxury watch market continues to evolve, it faces several challenges and opportunities. The integration of new technologies, such as smartwatches and wearable devices, has prompted traditional watchmakers to innovate and cater to changing consumer preferences. We will explore how the luxury watch industry is adapting to these technological advancements, maintaining its relevance and appeal to both traditionalists and tech-savvy customers. Additionally, we will discuss the potential impact of sustainability and ethical practices on watchmaking, a growing concern among consumers. Understanding these developments will provide valuable insights into the future landscape of the luxury watch market and its potential implications for collectors and investors.


Classic watches with good value retention have an enduring charm that captivates both watch enthusiasts and seasoned investors. The Rolex Submariner, Omega Speedmaster Moonwatch, and Cartier Santos exemplify the perfect blend of timeless design, historical significance, and exceptional craftsmanship that contribute to their sustained value in the market. By understanding the factors that influence the value of vintage watches, recognizing the significance of special editions and anniversaries, and staying informed about market trends, enthusiasts and investors can make well-informed decisions in their pursuit of these horological treasures. As the luxury watch market continues to evolve, it remains a fascinating and rewarding world for collectors and investors seeking both beauty and value in their timepieces.


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