Tennis enthusiasts often focus their attention on Grand Slam tournaments, but occasional exceptions arise, particularly when standout players like Iga Świątek make headlines. Over the weekend, Świątek secured victory at Indian Wells in California, defeating Maria Sakkari of Greece in straight sets with a score of 6-4, 6-0. At just 22 years old, Świątek, a Rolex ambassador, adds another notable win to her already impressive resume, which includes triumphs at the U.S. Open and French Open.
Typically seen sporting what fans have dubbed the “Świątek Datejust” – a Rolex Datejust with a distinctive purple dial and diamond Roman numerals – the Polish tennis sensation has recently caught attention for a new timepiece. While the spotlight often shines on models like the Emoji Day-Date and the Le Mans Daytona, Świątek has been spotted with the lesser-known Rolex 1908, the successor to the Rolex Cellini, at various tournaments this year.
The Rolex 1908, particularly the black dial version in yellow gold, made waves at Watches & Wonders 2023 and has since garnered significant interest. Despite its announcement last March, the watch remains elusive in real-life sightings. However, Świątek has proudly sported her own yellow-gold 1908 with a white dial, notably showcasing it at Indian Wells where it complemented her match attire and gleamed alongside her trophy.
Opting for the 39mm 1908 instead of what might be considered a ladies’ model, Świątek challenges gender norms in watch choices, aligning with the growing trend towards gender-neutral timepieces. The elegant yet commanding design of the 1908, featuring a yellow-gold case, white dial, and matching numerals and hands, exudes sophistication on her wrist. Paired with a matte brown leather strap, the watch adds a touch of refinement to her on-court ensemble.
Świątek’s victory at Indian Wells wasn’t the only highlight in the Rolex family. Carlos Alcaraz, the 20-year-old tennis prodigy, clinched victory over Daniil Medvedev while wearing a Rolex Daytona with a meteorite dial on an Oysterflex bracelet. Despite Indian Wells not being a Grand Slam event, the tournament showcased two rarely seen Rolex models, further solidifying the brand’s presence in the world of sports and luxury timepieces.
